Even when #ecommerce & mall culture started almost at the same time, in the later ’90s, the growth of ecommerce in the last decade is known to create grimness in the market. It’s a common belief in the retail sector that e-commerce will eat the sales of brick and mortar stores as well as that of malls. And, the future will show the comprehensive and bright picture of the #online_stores only. The credits to this notion go to the massive discounts offered by the ecommerce websites in their early days. Those discounts and offers are meant to grab the attention of customers and develop the habit of this new trend.